publishing trends

publishing trends
   The most significant trend in the publishing industry in recent years has been its increasing concentration in the hands of international media conglomerates. In the 1980s and 1990s, a series of traditional London publishers have been bought out by major parent companies, most notably the simultaneous buyout of three independent houses— Jonathan Cape, Chatto & Windus and The Bodley Head—by the American firm Newhouse in 1987. Many of the subsidiary developments in British publishing—the use of increasingly aggressive forms of book publicity, the growing size of advances for a small number of big name authors, the new importance of literary agents who can broker huge deals for their clients, the vigorous attempts to sell British authors in other English-language markets in the USA and Commonwealth —can be accounted for in part by the more commercial instincts of these large publishers. Similarly, the increasing conglomeration of the industry contributed to the ending of the Net Book Agreement (NBA) in September 1995, which was caused by the withdrawal from the agreement of large international publishers like Random House, HarperCollins and Penguin. In fact, although it was predicted that the collapse of the NBA would lead to price-cutting which would benefit the large publishers and the most commercially successful authors, its effects have so far been minimal. In general, the commercialization of publishing since the 1980s has been offset by other developments, not least the survival of editors committed to less obviously commercial works even within corporateowned houses.
   A second major development in publishing in the 1990s has been the growing importance of interactive multimedia, particularly CD-Roms and pay-to-view on-line computer networks, as another way for publishers to sell text to readers. Although these new technologies are frequently said to be producing a ‘post-book’ age, it is too soon to say how comprehensively they will alter the nature of publishing. The books most affected have so far been children’s, reference and educational texts, and virtually no inroads have been made into the fiction market. In the area of fiction, the huge expansion in audio books, abbreviated works recorded on cassette by the author or an actor, has been more significant.
   Further reading
    Owen, P. (ed.) (1993) Publishing Now, London: Peter Owen (includes short chapters by editors, publishers and agents, and is a useful insider’s look at developments in publishing in the 1980s and 1990s).

Encyclopedia of contemporary British culture . . 2014.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • publishing —    Publishing has always been an important industry in Spain, and continues to thrive and expand, benefiting from huge potential markets in the Spanish speaking regions of the world, especially Latin America, to which it sends over half its… …   Encyclopedia of contemporary Spanish culture

  • Trends (short story) — Trends Author Isaac Asimov Country United States Language English Genre(s) science fiction short story …   Wikipedia

  • publishing — /pub li shing/, n. the activities or business of a publisher, esp. of books or periodicals: He plans to go into publishing after college. [1375 1425; late ME (ger.); see PUBLISH, ING1] * * * Traditionally, the selection, preparation, and… …   Universalium

  • publishing, history of — Introduction       an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. The activity has grown from small beginnings into a vast and complex industry responsible for the… …   Universalium

  • Georg von Holtzbrinck Publishing Group — Verlagsgruppe Georg von Holtzbrinck is a Stuttgart based publishing holding company which owns publishing companies worldwide. Holtzbrinck has published everything from Salman Rushdie s Satanic Verses to classics by Agatha Christie, Jean Paul… …   Wikipedia

  • feminist publishing houses —    Feminist presses are not that new: the first, Victoria Press, was founded by Emily Faithfull in 1860. In terms of recent presses, Virago was established in 1978 by Carmen Callil, who had previously worked for several London publishers and who …   Encyclopedia of contemporary British culture

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Books and publishing in Pakistan — The publishing industry of any country is the representative of the level of literacy of its population. Books, newspapers, magazines etc. are the part and parcel of any civilized society. Pakistan is still struggling to catch up with the… …   Wikipedia

  • Nature Publishing Group — Type Private Founded 1869 (Nature Journal) Headquarters 4 Crinan Street, London, United Kingdom …   Wikipedia

  • Content (media and publishing) — In media production and publishing, content is information and experiences that may provide value for an end user/audience. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”